San Diego born & raised; Roberto Flores has been “putting it down for the brown crowd” since 16 years of age. From rapping in the Neighborhood to hitting the Billboard charts with “Summer Nights” 2005, to acting along side Cuba Gooding Jr. in the film “Dirty”; Lil Rob has been a mainstay in the Chicano hip hop game solidifying his brand with albums like “1218” & “Neighborhood Music”. Recently rocking crowds of 10,000 fans at the “Summer in the LBC” Festival & sharing the stage with Snoop Dog on “How the West Was Won”. Mr. 1218 Currently has over 1 Million Followers on his social media platforms.