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Tech N9ne: It Goes Up Tour 2019
The independent underground would not be what it is today without pioneers like Strange Music cofounder Tech N9ne. Tech’s unparalleled tour schedule and signature rapid-fire “chopper” style combined with the business acumen of Strange Music CEO Travis O’Guin have molded Strange Music into the number one independent hip-hop label in the world. In less than two decades, Tech himself has earned three gold records, sold over two million albums, and made multiple appearances on Forbes’s “Hip-Hop Cash Kings” list. Tech’s multi-faceted skillset has not gone unrecognized by artists of all genres, exemplified by collaborations with such diverse artists as The Doors, Slipknot’s Corey Taylor, Eminem, and Boyz II Men, to name just a few. Everyone from Dwayne “The Rock” Johnson to Elton John has been spotted bumping Tech N9ne records, a testament to constant reinvention and inarguable excellence that has become standard of Tech’s work. It’s by no coincidence that his latest label-wide collaborative project was named Dominion – Tech N9ne will not stop until he and Strange Music have completely dominated the world of hip-hop and beyond.
Brought up on church-taught gospel music, Krizz Kaliko is Strange Music’s Swiss army knife, integrating his innate soulfulness into a bevy of styles from hip-hop to metal and everything in between. Strange Music’s trademark genre-bending would not be possible without Krizz’s arsenal of catchy hooks and colorful guest features. Krizz’s standalone music is just as impactful as his famous features, often with a message to match his stellar delivery. This is especially true of Krizz’s 2016 album Go, which addresses his battles with depression and bipolar disorder. Whether it be his animated radio single “Talk Up On It” or his much darker fan-favorite “Anxiety,” fans know there is a Krizz track for any mood, any time. It is this incredibly vast skillset that has made Krizz a fundamental Strange Music veteran.
Over the last few years, ZERO has shared the stage with notable artists such as Hopsin, Dizzy Wright, T. Mills, Myke Bogan, Illmaculate, Gonzoe, Murs, Krizz Kaliko as well as multiple appearances supporting Tech N9ne.
In early 2016, ZERO released his first self-titled album including his critically acclaimed hit, "Suicide Letter" featuring Axiom ThaWyze & Natalie Grace. The corresponding video, directed by Cary Judd, gives depth to his visual and artistic vocabulary, taking fans bravely into the realm of what it is to be human.